Canon Launches New EOS 5D Mark IV to the Soundtrack of Robin and the Backstabbers
When you get together a bunch of passionate photographers, a band everyone loves and the most anticipated camera of the year, the resulting event can only be a special one. This was the launch of the DSLR Canon EOS 5D Mark IV: on an autumn’s evening, with the community of photography enthusiasts and Robin and the Backstabbers performing live, to the bohemian background of the Scholastic House.
The new Canon EOS 5D Mark IV is an all-encompassing camera for photographers in every field. This was the premise of the event, and the launch was designed to offer a practical context for those wishing to use the 5D Mark IV at its full capacity.
Since the purpose of the event was to introduce the new Canon EOS 5D Mark IV, the launch event was centered on highlighting its main features: best quality impressive photos and 4K video.
Thus, the Robin and the Backstabbers concert was recorded, and the resulting footage was edited into three live session videos for four of the band’s songs, included on the “Bacovia Overdrive: Stalingrad vol. 1” album.
The event also included the launch of the special project “This is MY Vision”, which aims to tell the stories of people with the courage to follow their passion. The project is signed Cătălin Oprițescu, and it debuted by introducing the first 4K video shot on the Canon EOS 5D Mark IV.
The team participating in the campaign’s development was comprised of: George Stănculeanu (Key Account Manager - Canon România), Delia Mărgărit (Managing Partner - The GOOD Company), Elena Eana (Sr. Account Manager - The GOOD Company), Diana Barbu (Account Executive – The GOOD Company), Florence Luca (Creative Director - Digital Friday), Teodor Bradu (Art Director - Digital Friday).